CiNet Monthly Seminar （英語で開催）
ハイブリッド形式で開催いたします。

7月17日（水）
15:00-17:00

→参加お申込みは下記よりお願いいたします。

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会場参加の方は直接CiNet棟1Fの大会議室にお越しください。

所属が略称/未記入などにより確認できない場合は、ご参加いただけない場合がございます。
申込締め切り：7月16日 正午
（参加要領は7月16日にeメールにてお知らせします。）

15:00
“The choice-premium: Is there intrinsic value in decision-making?”

ドイツ Ludwig Maximilian University Munich
Faculty of Philosophy, Philosophy of Science and the Study of Religion
Professor
Ophelia Deroy

Abstract:
The choice-premium, which refers to the increased value we assign to options we select ourselves, is a well-documented phenomenon extensively exploited by marketers. Consumers frequently pay extra for customizable products, even when these customizations do not significantly enhance the product’s core functionality. The 17th-century Dutch philosopher

Baruch Spinoza suggested that the joy derived from making choices is fundamentally illusory, a perspective supported by many contemporary accounts that label the choice-premium as “irrational.” However, if individuals value the time and effort invested in their decision-making process, this premium may indeed be rational. This talk presents our recent work that disentangles the effort-premium from the choice-premium and distinguishes the added value of predictability from that of control in decision-making. By investigating these differences, we aim to provide a clearer understanding of where the choice-premium may hold genuine value and where it may be illusory.

15:50
“Why is it so hard to teach your dog not to jump on the bed? Action bias in learning”

ドイツ Ludwig Maximilian University Munich
Faculty of Psychology and Educational Sciences
Senior Scientist
Bahador Bahrami

Abstract:
Anyone trying to teach a dog not to jump up on a bed can confirm how difficult it is to communicate a link between a reward (such as a food treat) and not doing something. Google “how to teach your dog not to jump on people”, and you will see several million webpages warning you that the path will be long and full of repeated disappointments. Some pet advice pages flag that this may not be possible without punishment. In the talk, I will present empirical evidence from our own lab and many others who have investigated the question why it is so hard to learn when doing nothing is the best possible course of action.


担当 :  羽倉 信宏